Rebecca Minkoff x Luxury Society / by Ayo Keys

Uri Minkoff discussed incorporating technology within their retail strategies to students interested in Fashion.

Yunxi Peng, a Fashion MFA Design and Society student at Parsons, slid her fingers over the wall spanning digital mirror touch screen at Rebecca Minkoff’s Soho store for the first time Friday night.

“This is really cool. Did you know that you can change the lighting when you go in the dressing room? And you can see all the colors and sizes”.

Peng and 50 other students were given tours of the stores digital mirror technology, given 20% off all of the stores merchandise and treated to a talk with Uri Minkoff the brand’s’ CEO and co-founder on how to use technology to their advantage when starting and maintaining a brand...continue reading here