The Questionnaire_Colored Girls 4 by Ayo Keys

PATRICIA ELLAH*

Name/Nickname  My family calls me Ije pronounced E and J. But my friends just call me Patricia, which also happens to be my moms name and also my Grandmothers too.

 Age 19

Hometown/Current Location I’m from Port-Harcourt Nigeria, Markham-Canada and now I live in New York City.

Occupation  charming and semi-focused student, Photographer and hopeful writer.

Company(s)/Brand(s) My work is my Brand that sounds so weird, because the topic of ‘branding’ ones work is such a long and tedious conversation. But I work for myself.

Online/ Print/ or Both?  Mostly online work I recently just started trying harder on my prints to make sure that they come out the way I want but it costs a lot of money. So most of my work is published online.

You recently worked on a series about bondage, why? It is such a long rant that I always go on when I talk about this project but to keep it succinct. I explored sexual expression in the female community; the need to form a sexual identity as a woman. Breaking for myself a conservative upbringing that females had to conform into a specific and a more demure form of their sexual selves.

What kind of subjects do you like to capture in your photographs? I mostly capture women but men as well (men rarely ever hit me up to photograph them -shame-). My subject is someone comfortable in his or her natural form but is willing to take on an idea of mine, willing to create a vision that I have.

Do you think you capture close friends and relatives differently from strangers?  Of course! I see more in my friends, than I would in a stranger, but then again it all depends on the stranger.

How do you feel about collaborating with other artists? Do you enjoy photographing other people and or their work?

*I like collaborating with other artists its exciting, to be let into the creative mind of another person. My one fear with working with the other is that the outcome must be satisfactory to both of us, and that is hard to accomplish especially with us artistic student types.

What’s your favorite series that you have worked on so farThe bondage series – I intend to change the name soon it sounds too straightforward.

How do you think interning affected your work? I enjoyed working for Peter Goldman at Moda Operandi, I was thinking about his technique the other day in the shower. He is an amazing photographer. Interning teaches you the tricks of the trade, it shows you how other people do what it is you want to do. People are unknowingly sharing with you their secrets to paying rent.

Why minor in writing? I’ve always liked telling a story, these days since it’s the summer and the heat is so stifling I’ve been writing and thinking about stories but my big problem is where will all these words go does anyone care to read this?

The Questionnaire_Colored Girls 3 by Ayo Keys

SARAH DIOUF*

a three part profile

What job did you dream of having as a child?

Architect.

What was your first job?

My very first job was at 16. It was part-time / student job. At Le Bon Marché (Parisian equivalent of Bergdorf Goodman) I worked there for 3 years on Saturdays while studying.

What did you study? Where?

Marketing and Finances. at INSEEC business school in Paris.

How many countries have you traveled too?

To be honest, I can’t count. My dad was a pilot and my mother a stewardess, and to this day, I feel blessed for having been on every continent.

How many languages do you speak?

French, English, Spanish, Sango, a little bit of Wolof (Senegal).

When you’ve had a bad day what keeps you going?

The thought of the big picture. Motivational quotes and stories. A good meal and a glass of wine.

What are you most proud of in your work?

*The journey, and the evolution of the different projects.

What items can be found on you at all times?

My phone. A bottle of water. A lip care.

What are you addicted to?

Work (really bad)

WHAT IS THE LAST THING YOU TOOK A PHOTO OF?

AN OLD AFRICAN MAN ON THE TRAIN.  LOVED THE WAY HE WAS DRESSED. IT WILL INSPIRE ONE OF THE LOOKS FOR THE CULTURE CLASH EDITORIAL I AM PREPARING.

What’s the best way to network?

Get up, Get dressed and get out. Real human interactions are still the best, even if now the connections are more and more made through the net.

What’s the one piece of clothing everyone should own?

A white shirt.

What outfit do you wear on repeat?

Jeans and white shirt / black tee mostly. The rest is for fashion week, dates, parties, events.

WHAT’S YOUR VISION FOR THE FASHION INDUSTRY FIVE YEARS FROM NOW?

I THINK THERE WILL BE A SHIFT WHERE LUXURY BRANDS WILL HAVE TO RETHINK THEIR WAY OF SELLING.

THE GLOBALIZATION OF FASHION AND THE DIGITAL ERA HAVE TRIVIALIZED THE ACCESS TO LUXURY AS WE USED TO PERCEIVE IT ; LUXURY IS NOW « ACCESSIBLE » FOR MOST, BUT THE EXPERIENCE AND LIFESTYLE THAT GOES ALONG IS ANOTHER THING.

SO I THINK THE FOCUS WILL HAVE TO BE ON THE ’EXPERIENCE’ BRANDS OFFER THEIR CUSTOMERS TO BUILD A NEW DYNAMIC.

I ALSO THINK THE FASHION MARKET WILL BE FLOODED WITH EMERGING BRANDS.

What’s next?

The first print of NOIR coming up this year, Tongoro’s E-shop opening in June and a lot more. :)

 

You can see more pf Sarah Diouf's work in GHUBAR MAGAZINENOIR MAGAZINE, TONGORO, and on her personal site.

Follow Sarah on Instagram @dioufsarah, @ghubarmagazine, @lemagazinenoir, and @tongorostudio.

 

The Questionnaire_Colored Girls 2 by Ayo Keys

SARAH DIOUF**

a three part profile

What is your MANIFESTO?

AT A TIME WHERE AFRICAN FASHION IS MASSIVELY MAKING ITS WAY TO THE GLOBAL CLOSETS, THE QUESTION OF SUSTAINABILITY IN ALL OUR BUSINESS MODELS REMAINS, AND URGES THIS VERY NEW INDUSTRY TO RETHINK - IF NOT - TO THINK DIFFERENTLY THE AFRICAN FASHION BUSINESS AND ITS PROFITABILITY.

COMING FROM THE [FASHION] MEDIA WORLD, I HAVE BEEN ABLE TO SEE, AND LEARN FROM DIFFERENT ANGLES AND ACTORS, MECHANISMS THAT SHAPED THE EXECUTION OF THIS VENTURE. CROSS CULTURES, THE DIGITAL ERA, AND THE CELEBRATION OF THE AFRICAN LIFESTYLE ARE ALSO TO BE THANKFUL FOR AS THEY MAKE THIS VERY MOMENT TO CEASE : FOR US TO STRATEGICALLY NOURISH OURSELVES FROM SUCCESSFUL CONFIGURATIONS, AND ADAPT - NOT APPLY - THEIR WINNING ELEMENTS TO OUR OWN CONCEPTS.

THIS IS HOW WE'VE DECIDED TO THINK BIG, START SMALL, AND ACT NOW, TO UNFOLD BY NEXT SPRING, A MADE IN AFRICA ONLINE CLOTHING STORE OFFERING AFFORDABLE QUALITY FASHION. FOR THE BEGINNERS THAT WE ARE, THE PROCESS WAS DRAINING AND A BIT STRESSFUL, YET VERY EXCITING AS A REAL CREATIVE JOURNEY. WE'VE SUCCEEDED IN COMING UP WITH A PRE-COLLECTION WIDE IN TASTE, SHAPES AND STYLES, FOR YOU SISTERS, TO LEAN WITH THE TONGORO SPIRIT.

[TONGORO] MEANS STAR IN SANGO, WHICH IS THE CENTRAL AFRICAN REPUBLIC NATIONAL LANGUAGE (SADLY RANKED 180TH ON 187 ON THE HUMAN DEVELOPMENT INDEX). HEART OF THE CONTINENT, AND ABOUNDING IN DIAMONDS MINES, THE COUNTRY HAS ONLY KNOWN FEW HOURS OF PEACE SINCE ITS INDEPENDENCE IN 1958 WITH UNSTABLE AND ROCKY POLITICAL SITUATIONS (...) LEADING LAST YEAR, TO AN UNPRECEDENTED CHAOS ON WHICH THE WHOLE WORLD TURNED HIS BACK.

FOR EVERY SINGLE TIME WE WILL BE ASKED WHAT TONGORO MEANS, WE'LL BE ABLE TO HIGHLIGHT OUR FORGOTTEN LAND AND PAY TRIBUTE TO THE VERY HEART OF OUR MOTHER, WOUNDED, BLEEDING, YET STILL BLOSSOMING.

What inspired your latest issue of Ghubar? Of Noir?

Ghubar is inspired by my cultural heritage, the people I meet and their journeys, and my passion for the Arabic world.

The introduction issue of NOIR is showcasing and spreading the message of the multi-dimensional  Black woman, through profiles, interviews but also beauty and fashion editorials. She is African, Afro-American, European, and fully inserted into the realities of a globalized world. She’s life, style, and a state of mind.

What is the inspiration for the next issue and or publication you are working on?

I am currently working on the next Ghubar issue. I am currently researching for a shoot inspired by Laurence D’Arabie, and another inspired by cultural clashes.

PROCESS I AM USUALLY INSPIRED BY A MOMENT, SOMEONE IN THE TRAIN, A NEWS, WHATEVER HITS MY BRAIN AND ALLOWS ME TO PLAY WITH IT IN A CREATIVE WAY TO COME UP WITH A VISUAL PRODUCTION.

three words that describe you?

**UNAPOLOGETIC. 360. TRAVELER.

How did you find fashion?

Watch this :

The Questionnaire_Colored Girls 1 by Ayo Keys

SARAH DIOUF*

a three part profile

Sarah Diouf

Sarah Diouf

Culture. Aesthetics. Edge.*

Who Entrepreneur, CEO of Ifren Media Group & Business partner at D&D Partners

> founder of Ghubar Magazine (October 2008 - to present)

> founder of NOIR (November 2014 to present)

> co-founder of Tongoro (January 2015 to present)

Location Paris, France

What Ghubar is a digital magazine / NOIR is a bi-annual print magazine